Database Management

Data Capture
Quick, accurate data capture formatted to add to the managed database with appropriate flagging. Source code, date, mailing or advertising reference, purchase type and status all feed the CRM database.

Profiling
MDS can arrange for your database to be profiled, using one of a variety of recognised methods.
From lifestyle database matching, to paid-for demographic overlays.

CRM
MDS hold and update data to maximise customer retention and lifetime value from CRM recognition and activity. We also draw on the strategic and design CRM skills of our sister company Independent Direct Marketing to maximise the efficiency of your customer communications where necessary.