|
The Advertising
Standards Authority |
The ASA is there to make sure all advertising, wherever it
appears, meets the high standards laid down in the advertising
codes. Their website will tell you more about the rules for
advertising, let you complain online, and explain how the ASA is
working to keep UK advertising standards as high as
possible. |
| BRAD |
Brad intelligence - The Complete Media Planning
Tool: in-depth research & analysis to plan your campaigns
Brad - Your Complete Guide to over 13,500 media
contacts details ALF - The UK's Definitive Directory for
up-to-date brand & agency contact details Genesis -
The Ultimate New Business Tool: Decision makers, research &
contact management system LENA - Your quarterly guide to
top advertisers and marketing decision makers MDB -
Complete guide to newsstand titles: Helping publishers and
newsagents to sell more magazines |
| Brand
Republic |
Brand Republic is the place to find all about the UK
marketing, media and communications industries. It is the
market-leading web site for the online advertising, marketing, media
and PR sectors. |
| Catalogue
Exchange |
Suppliers who currently derive, or hope to develop,
significant business from the catalogue and home shopping sector
will want to be seen to be supporting this vital interactive
initiative, and those that do will inevitably benefit from their
official association. |
| Direct Mail Information
Service |
DMIS - Direct Mail Information Service is the UK's leading
source of information on the Direct Mail Industry. |
| The Direct Marketing
Association |
The Direct Marketing Association UK is Europe's largest
trade association in the marketing and communications sector and
works to protect the direct marketing industry from legislative
threats and promote its development. |
| The Direct
Marketing Commission |
The Direct Marketing Commission is the body which oversees
the Direct Marketing Association (DMA)’s Code of Practice. It
provides effective protection to recipients, users and practitioners
of direct marketing in those areas not already covered by other
co/self regulatory bodies, such as the ASA. |
|
Fax Preference
Service |
Under Government legislation introduced on 1 May 1999 it is
unlawful to send an individual an unsolicited sales and marketing
fax without prior permission. You can do this by registering with
the Fax Preference Service (FPS). Although this Service is primarily
aimed at businesses, as individuals have protection under the
legislation, individuals may also register their fax numbers if they
wish. |
| Information
Commissioner’s Office |
The ICO is the UK’s independent public body which enforces
the regulations relating to telephone, fax, e-mail and SMS
marketing. It was set up to promote access to official information
and protect personal information. |
| The Institute
of Direct Marketing |
Europe's leading skills and qualifications provider for
direct, data and digital marketing professionals |
| LADS |
Lists and Data Sources: A directory of Consumer Lists. What
is contained in a list entry; How the directory is kept up-to-date;
How the LADS directory is organised; Why use a printed
directory? |
| List-Link |
The List-Link database contains details of 1,000s of lists,
which their engine searches in seconds to give you the information
you need. When you see a list that interests you, you can view the
data-card for full rate card infomration. |
| Mad.co.uk |
mad.co.uk's mission is to provide you with insightful,
thought-provoking information that helps you make the right business
and career decisions. They aim to do this by delivering business
insight in a number of different ways. |
| Mail Media
Centre |
The Mail Media Centre is a source of inspiration,
intelligence and innovation for the direct mail industry brought to
you by Royal Mail. They'll bring you examples of great creative,
expert advice and useful data on how consumers respond to direct
mail. |
| Market
Movements |
The Nielsen Company (formerly known as Nielsen Media
Research and MMS in the UK) is the global leader in multinational
media research and analysis. |
| Marketing Direct |
Marketing Direct is the leading monthly magazine in the
direct marketing industry providing invaluable reading for anyone
who wants to keep up to date with this fast-moving
industry. |
| Marketing
Week |
Marketing Week is the UK's leading magazine for
professionals working in marketing, marketing services and media.
Its respected and authoritative editorial team provide a unique
blend of exclusive news on new product launches, major shifts in
brand strategies, account moves and people appointments and
departures. |
| Precision Marketing |
Precision Marketing is the monthly magazine for Direct and
Digital marketing effectiveness. Available via subscription, it is
read by marketers across the consumer and business-to-business
spectrum as well as agency, media and supplier
personnel. |
| Royal
Mail |
Royal Mail Group Ltd is the parent company of Royal Mail,
Post Office® and Parcelforce Worldwide. |
| Royal Mail Marketing |
With their expertise and tools, they'll help you get the
most out of your Direct Marketing campaigns |
| Safe Home
Shopping |
SHOPS, the Safe Home Ordering Protection Scheme is the
replacement for MOPS, the Mail Order Protection Scheme, and protects
the consumer when buying directly from advertisements and catalogues
inserted in the National Newspapers. |
| Telephone
Preference Service |
The Telephone Preference Service (TPS) is the central opt
out register on which you can record your preference not to receive
unsolicited sales and marketing telephone calls to your home or
mobile telephone numbers. |