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A page of links for the professional

The Advertising Standards Authority

The ASA is there to make sure all advertising, wherever it appears, meets the high standards laid down in the advertising codes. Their website will tell you more about the rules for advertising, let you complain online, and explain how the ASA is working to keep UK advertising standards as high as possible.

BRAD

Brad intelligence - The Complete Media Planning Tool: in-depth research & analysis to plan your campaigns
Brad - Your Complete Guide to over 13,500 media contacts details
ALF - The UK's Definitive Directory for up-to-date brand & agency contact details
Genesis - The Ultimate New Business Tool: Decision makers, research & contact management system
LENA - Your quarterly guide to top advertisers and marketing decision makers
MDB - Complete guide to newsstand titles: Helping publishers and newsagents to sell more magazines

Brand Republic

Brand Republic is the place to find all about the UK marketing, media and communications industries. It is the market-leading web site for the online advertising, marketing, media and PR sectors.

Catalogue Exchange

Suppliers who currently derive, or hope to develop, significant business from the catalogue and home shopping sector will want to be seen to be supporting this vital interactive initiative, and those that do will inevitably benefit from their official association.

Direct Mail Information Service

DMIS - Direct Mail Information Service is the UK's leading source of information on the Direct Mail Industry.

The Direct Marketing Association

The Direct Marketing Association UK is Europe's largest trade association in the marketing and communications sector and works to protect the direct marketing industry from legislative threats and promote its development.

The Direct Marketing Commission

The Direct Marketing Commission is the body which oversees the Direct Marketing Association (DMA)’s Code of Practice. It provides effective protection to recipients, users and practitioners of direct marketing in those areas not already covered by other co/self regulatory bodies, such as the ASA.

Fax Preference Service

Under Government legislation introduced on 1 May 1999 it is unlawful to send an individual an unsolicited sales and marketing fax without prior permission. You can do this by registering with the Fax Preference Service (FPS). Although this Service is primarily aimed at businesses, as individuals have protection under the legislation, individuals may also register their fax numbers if they wish.

Information Commissioner’s Office

The ICO is the UK’s independent public body which enforces the regulations relating to telephone, fax, e-mail and SMS marketing. It was set up to promote access to official information and protect personal information.

The Institute of Direct Marketing

Europe's leading skills and qualifications provider for direct, data and digital marketing professionals

LADS

Lists and Data Sources: A directory of Consumer Lists. What is contained in a list entry; How the directory is kept up-to-date; How the LADS directory is organised; Why use a printed directory?

List-Link

The List-Link database contains details of 1,000s of lists, which their engine searches in seconds to give you the information you need. When you see a list that interests you, you can view the data-card for full rate card infomration.

Mad.co.uk

mad.co.uk's mission is to provide you with insightful, thought-provoking information that helps you make the right business and career decisions. They aim to do this by delivering business insight in a number of different ways.

Mail Media Centre

The Mail Media Centre is a source of inspiration, intelligence and innovation for the direct mail industry brought to you by Royal Mail. They'll bring you examples of great creative, expert advice and useful data on how consumers respond to direct mail.

Market Movements

The Nielsen Company (formerly known as Nielsen Media Research and MMS in the UK) is the global leader in multinational media research and analysis.

Marketing Direct

Marketing Direct is the leading monthly magazine in the direct marketing industry providing invaluable reading for anyone who wants to keep up to date with this fast-moving industry.

Marketing Week

Marketing Week is the UK's leading magazine for professionals working in marketing, marketing services and media. Its respected and authoritative editorial team provide a unique blend of exclusive news on new product launches, major shifts in brand strategies, account moves and people appointments and departures.

Precision Marketing

Precision Marketing is the monthly magazine for Direct and Digital marketing effectiveness. Available via subscription, it is read by marketers across the consumer and business-to-business spectrum as well as agency, media and supplier personnel.

Royal Mail

Royal Mail Group Ltd is the parent company of Royal Mail, Post Office® and Parcelforce Worldwide.

Royal Mail Marketing

With their expertise and tools, they'll help you get the most out of your Direct Marketing campaigns

Safe Home Shopping

SHOPS, the Safe Home Ordering Protection Scheme is the replacement for MOPS, the Mail Order Protection Scheme, and protects the consumer when buying directly from advertisements and catalogues inserted in the National Newspapers.

Telephone Preference Service

The Telephone Preference Service (TPS) is the central opt out register on which you can record your preference not to receive unsolicited sales and marketing telephone calls to your home or mobile telephone numbers.

Marketing Database Services

 

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